• THE TAURO GROUP

Digital Presence Alignment Report

A full audit of your website and social channels, scored against your positioning and up to three named competitors — so you know exactly where the gaps are before you spend another dollar on marketing.

$249

STAND ALONE

$99

ADD-ON TO COMPASS OR BLUEPRINT

  • WHAT IT IS

Clarity before you spend
on more visibility

01

For founders unsure why
leads aren't converting

Your traffic and content might be fine — the gap could be in how your site and profiles guide someone from interested to booked.

02

For benchmarking against real competitors

We evaluate your website, Instagram, TikTok, Facebook, and LinkedIn side by side with up to three named competitors you choose.

03

A scorecard, not a vague opinion

Every finding is tagged as directly observed or as our professional interpretation, so you always know what’s fact and what’s judgment call.

GET IN TOUCH
  • CORE DELIVERABLES

What's Included

Full audit of your website and social media presence
Competitive analysis against up to 3 named competitors
Six-dimension scoring across your digital presence
A clear roadmap of recommendations to close the gaps
Delivered within 5 business days
  • A LOOK INSIDE

What the finished report looks like

Digital Presence Alignment Report
Sample Structure  •  Illustrative Only

Digital Presence Score

62/100
Moderately Aligned
0 Significant Gap Highly Aligned 100
Establish Align Optimize Scale

Dimension Scores

Clarity 64/100
Do people quickly understand who this is, what they offer, and why they’re different?
Alignment 58/100
Does the digital presence reflect the stated positioning and target audience?
Authority 70/100
Does the presence create trust through expertise signals, proof, and credibility?
Experience 55/100
Can people easily find what they need and move forward — structure, navigation, usability.
Conversion 49/100
Does attention translate into a clear next action — contact, booking, or purchase?
Competitiveness 61/100
How this compares to named competitors on differentiation and market position.

Borrow / Avoid / Own

A quick strategic read on what’s working in your market, what to steer clear of, and where your real differentiation lives — the part most audits skip.

Borrow
  • Tactics competitors are using well that fit your brand
  • Content formats proven to perform in your space
Own
  • The angle no competitor is occupying yet
  • Your strongest, most defensible proof points

Recommendations

Add Email Capture Before Checkout Exit
Install a lead form ahead of any off-site redirect, so you retain the audience.
Quick Win
Build a Dedicated Landing Page for Your Core Offer
Give search engines and visitors one clear, keyword-rich page to land on.
Priority Build

90-Day Roadmap

Findings are organized into three phases — Stabilize, Build, and Compound — so you know what to fix this week versus what to plan for over the next quarter.

  • HOW IT WORKS

The Process

01

Discovery

You share your website, social profiles, and up to three named competitors you want us to benchmark against.

02

The Audit

We evaluate every channel against six dimensions, tagging each finding as directly observed or as strategic interpretation.

03

Delivery

A scored report with a clear roadmap of what to fix now, what to build next, and what to compound over time.

GET IN TOUCH
  • GOOD TO KNOW

Already booked a Brand Compass or Brand Blueprint session? Add the Digital Presence Alignment Report for just $99 — we’re building on discovery work already in progress, not starting from scratch.

Ready to see where you actually stand?

Book a Discovery session and we’ll have your Digital Presence Alignment Report back to you within 5 business days.

GET STARTED
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An advisory firm, bringing branding strategy, creative, and operations
together for businesses ready to grow.